1. Optimize titles and Meta Descriptions
2. Use keywords in headlines
3. Include keywords in body copy, but don't overdo
it!
4. Optimize images (name, alt text)
5. Focus on readability
1. Optimize titles and Meta Descriptions Keywords
are like exclamation points. When used, they increase the chances of your
customers visiting your site, but there is a fine line to what you should and
shouldn't do with your keywords. Before you assume that all the fancy stuff in the
world is fine for your keywords, ask yourself these questions: Are the words
that you use in your titles, meta descriptions and content copy clear and
concise? Are your keywords in the title and meta description on your site too
long, leaving your content unreadable? Are your titles and meta descriptions
focused on the keywords you're trying to achieve? 2. Use keywords in headlines
When you include keywords in the headline, they take on the importance that you
originally intended.
Why do we need on-page SEO?
There is a reason why the Google algorithm is
optimized for user experience. It's not just a technical optimization, but also
a personal one. You, as a business owner, should know your website visitors and
make sure that they will stick around if they land on your website. That means,
you need to focus on optimizing your website for your specific visitors. With
on-page SEO, you create a specific user experience that fits the customer's
expectations. You have no control over which search engine enters your website
on page one, but you can certainly influence it by optimizing your website for
your specific visitors. In order to focus on your specific users, you need to
know who they are and what they do.
What are the best practices
for on-page SEO?
1. Optimize the titles of your pages and title tags
on your images. Let's be clear that it is important to maintain a high page
rank, but that doesn't mean you need to optimize each page of your site. By
keeping your keyword-rich keywords in the title and meta description of your
page and in the image description, your site will rank higher in search
engines. You should only optimize your main pages. 2. Optimize your images. Use
keywords in the image name and alt text, but do not overdo it. For example, to
rank for "hero," it might be best to optimize a video using a similar
title and description as an image with "hero" in the title and
description. However, "hero video" might not rank as highly. 3.
Optimize your URLs. Make sure your URLs are easy to remember.
If you are looking for an on-page SEO technique
that works for your audience, my advice would be to concentrate on content
marketing, regardless of how organic your website may appear. Also, make sure
that you are using the Google optimization techniques such as title tags, H1s,
meta description tags, content snippets, Featured snippets, page speed, and UX
factors. You should also remember that on-page SEO is about quality, so make
sure that your SEO expert is working with quality in mind, and if necessary,
create multiple content scripts and/or meta tags for SEO purposes, so that your
content will stay relevant on Google.
